Log in to view video contentSo, this bag is made in China.
How can luxury brands print "Made in Italy"?
It's illegal, right?
No.
You see, this EU law says that I'm allowed to say "Made in Italy" if last substantial transformation is done here in Italy.
So, I have imported this bag from China.
It cost me $20.
But here in Italy, I will just stitch this zipper, which is legally the "last substantial transformation".
And now this bag is suddenly made in Italy, and I will sell it to you $2,000.
Because now imagine it was handcrafted by Italian artisans sipping Prosecco under the Mediterranean sun.
The irony is that the Chinese artisans are now way more skilled than Italian or any European ones, but they don't drink Prosecco.
Oh, and by the way, this entire video is also not made in Italy.
It's so easy to trick you.
Transcript
How can luxury brands print "Made in Italy"?
It's illegal, right?
No.
You see, this EU law says that I'm allowed to say "Made in Italy" if last substantial transformation is done here in Italy.
So, I have imported this bag from China.
It cost me $20.
But here in Italy, I will just stitch this zipper, which is legally the "last substantial transformation".
And now this bag is suddenly made in Italy, and I will sell it to you $2,000.
Because now imagine it was handcrafted by Italian artisans sipping Prosecco under the Mediterranean sun.
The irony is that the Chinese artisans are now way more skilled than Italian or any European ones, but they don't drink Prosecco.
Oh, and by the way, this entire video is also not made in Italy.
It's so easy to trick you.
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這則訊息中需要特別留意的地方包括以下幾點：
1. 有關奢侈品牌如何在產品上標示「Made in Italy」的方式，提到了透過在意大利進行最後重大轉型來合法標示。閱聽人需要注意這種可能存在的產品標示手法是否符合法律規定，以及是否符合消費者對產品來源的期待。
2. 訊息中提到從中國進口價格為20美元的包包，在意大利僅僅縫製拉鍊就可以合法標示為「Made in Italy」，並以高價售出。這引發了對於產品製造地與價值之間的關係的思考，以及對於消費者是否能夠清楚了解產品真實來源的疑慮。
3. 最後提到中國工匠技術優於歐洲工匠，但卻無法享受到同樣的高價回報，這點也值得關注。這可能引發對於全球化生產與價值鏈中不同地區工匠待遇與技術水平的反思。
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